Install Hustle on Your Website

From the Add Plugins screen, search for Hustle.

Find Hustle, then click on the Install Now button, followed by the Activate button.

Once Hustle is installed and activated, you can access the plugin dashboard.

2) Choose a Popup Type

Hustle can be used to create four main types of assets, which are popups, embeds, slide-ins, and social share bars. They’re all useful features, but for this guide, we’re looking at the popup builder.

To create your first one, scroll down and click on the Create button on the Pop-ups panel.

One of the reasons to choose Hustle is the friendly user experience. One element of that is the wizard that guides you through the popup creation process.

Start by giving your popup a name and choosing the popup type. The two options are email opt-in and informational. If you want to use your popup to display a form that enables your website visitors to sign up to your email list, choose the first type.

If you’d rather create a popup that displays informational content, choose the second type.

For this guide, we’re creating an informational content popup. However, the process for both types is similar.

3) Design Your Popup

Unlike most free popup plugins available for WordPress, Hustle has a good selection of well-designed editable templates.

Once you’ve chosen a template, you can then edit its contents. You can easily change things, such as the popup headline, subtitle, main content, and images, through the Hustle user interface.

You don’t get a live preview of your popup as you’re editing it, as you do with a paid tool like OptinMonster or Thrive Leads, but you can hit the preview button at any time to see how your popup looks.

Once you’re happy with the contents of your popup, you can move on to editing the appearance.

Hustle has a few different layout types, which let you quickly change the way the elements of your popup are displayed.

You can also easily edit the positions and alignment of the popup elements. Changing the fonts, colors, and size of the popup is straightforward, too.

4) Configure the Popup Visibility

Next, it’s time to define the visibility rules of your popup. This lets you control where on your site your popup will be displayed. For example, you could create a popup that’s displayed on all posts and pages, or one that’s only shown on a specific URL, to logged-in users, or visitors in a certain country. Hustle gives you lots of control over this aspect of your popup.

Once you’ve chosen the conditions, you can then define their details. You can also choose if all of the conditions have to be met or only one of them before the popup is triggered.

5) Define the Popup Behavior

Finally, you can control how your popup will behave. These settings cover how the popup will be triggered or shown to your visitors.

Some examples of these triggers include if the visitor has been on the site or page for a certain amount of time, if they’ve scrolled down the page past a certain point, or if they’re using an ad blocker.

As Hustle has an exit-intent trigger, the plugin can detect if the visitor is about to leave your site (by monitoring mouse movements to predict user actions, such as clicking on the browser close button). Once the intention to leave your site has been detected, the popup is displayed.

Popups can be annoying; so the exit intent trigger is a good way to avoid disturbing your visitors with a popup as they’re engaging with your content. Instead, this trigger lets you wait until they’re about to leave your site before displaying a popup.

You can also enable and configure the popup animation settings and how the popup can be closed. Once you’ve evaluated all of the settings, you can hit the Publish button to make the popup go live.

Unless you’ve chosen to use the Click trigger, there’s nothing left to do. Your popup will be displayed when the predefined conditions are met. If you do want to use the Click trigger, you can add the button shortcode to one of your posts or pages.

Now you can test the popup by visiting your website and meeting the conditions you defined. Depending on how you’ve configured the popup, it might only show once. To get around this, open your website in incognito mode or a private browser window to continue testing.

6) Monitor Your Popup Stats

Hustle makes it easy to monitor the performance of the three popups you can create with the free version of the plugin. To do so, click on the Pop-ups item on the Hustle sidebar menu of the WordPress dashboard.

From there, you can view the stats for your popups. Hustle shows you the number of times each popup has been viewed and the number of times users have converted by clicking on the call to action button or entering their email address to the optin form.

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